Consumers trust influencers less when there is a variety of choices for a product

Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.
Consumer Behavior News — ScienceDaily

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